Sado Jirde, BSWN director
Director since 2013, Sado has worked tirelessly to raise awareness around the racial inequalities faced by Black and Asian heritage communities, both at strategic and policy levels, and locally, regionally and nationally. Using over 10 years of experience in the racial justice sector, her professional and personal mission is to provide evidence-based understanding of the impact of racial and socio-economic structural inequalities, and develop a community-led more equal society.
Under her leadership, Sado shifted BSWN’s focus from an infrastructure organisation to a racial justice incubation hub developing socio-economic models for both BSWN and the wider Black and Asian heritage entrepreneurial communities. This approach has helped transform city policy making, backed by action programmes for implementing and embedding sustainable change.
One such programme has been Back Her Business, a start-up programme creating targeted support and opportunities for Black and Asian women in business.
Sado is active on a number of city boards and advisory structures, including Bristol’s COVID-19 health protection committee, Bristol One City Economy board, Housing and Communities board, and Bristol University Court.
She has been vital in delivering the One City Economic Recovery and Renewal Strategy. “This strategy places inclusive economic development at its core by catalysing inclusion to implement a shared agenda that expands opportunity,” says Sado. “Recovery must include the voices of those too often left out of the design of initiatives developed to help them. To truly build community resilience, reduce income inequality and ultimately achieve any Sustainable Development Goals, community voice must be at the centre of any meaningful recovery strategy to enable these lived experiences to move beyond just being a powerful story, but actually affect real change.”